01
Responsive UX / CMS publishing
Civic Service Experiences
Cleaner digital touchpoints, better consistency across pages and campaigns, and a more credible user-facing municipal presence.
UX/UI Designer · Abu Dhabi
Clarity, shaped for real screens.
Ten years of UX, interface, and visual systems work. Currently shaping responsive websites and campaigns for Abu Dhabi City Municipality.
01 / Work
A few areas where the work has shipped.
02
Digital marketing / social media
Campaign Visual Systems
Higher visual consistency, stronger engagement potential, and faster campaign delivery across channels.
03
Graphic systems / interface design
Institutional Interface & Brand Design
Interfaces and branded assets that feel more deliberate, understandable, and aligned with the audience they serve.
02 / Experience
Civic platforms, institutions, and digital production.
Dec 2019 - Present
Websites Specialist
Abu Dhabi City Municipality
I lead design and content execution across websites, digital campaigns, and platform updates for a major public institution.
Jun 2011 - Feb 2018
Senior Graphic / UX Designer
Joint Command & Staff College
I expanded from graphic design into interface design, concept development, prototyping, and usability-minded collaboration.
Apr 2008 - Aug 2009
Junior Graphic Designer / Flash Animator
Click Jordan
I started in digital production, building graphic content and assisting with animation and interactive media work.
03 / Skills
A ledger of how the work gets made.
- 01
UX & interface systems
- UX Design
- UI Design
- Responsive Layouts
- Prototyping
- 02
Visual communication
- Graphics
- Brand Consistency
- Digital Campaigns
- Video Editing
- 03
Tools & delivery
- Adobe Creative
- Figma
- Adobe XD
- CMS Sitecore
- MS Office
- 04
Team contribution
- Teamwork
- Creativity
- Fast Learning
- Management